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Girl Beer
Type of Project
Branding and Packaging
Date
April 2024
Girl Beer was born when my friends and I questioned why beer branding is almost always targeted at men. We thought, “Why not create a beer for the girlies?” So, I developed a brand identity that’s inclusive, empowering, and designed to resonate with women. With vibrant packaging, bold visuals, and a name that’s as catchy as it is literal, Girl Beer challenges stereotypes and creates a welcoming experience for women who just want to enjoy a beer with their friends.
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