Type of Project

Branding

Date

Jan 2026

Patterson Legal Group’s rebrand was built around the idea of Clever Courage—a brand tension that balances trusted legal expertise with an approachable, human personality. The identity modernizes the firm’s legacy logo through a custom wordmark that unites the two “T” letterforms, revealing a subtle shield shape within the negative space as a symbol of protection, advocacy, and standing up for clients. This shield evolves into a broader visual system, while cinematic, slightly surreal photography captures the unexpected moments that often lead people to seek legal help. Together, the identity positions Patterson as a firm that feels both established and refreshingly different: confident, memorable, and genuinely on your side.